AdvertisingHornby Magazine is the magazine aimed squarely at these modellers. We go back to the heart of railway modelling, showing readers how to build a layout from scratch, including the fundamentals of baseboard construction, track laying and scenic work. We also explore the exciting possibilities of Digital Command Control (DCC) and the benefits it brings to the hobby.
Our principal aim is to help new modellers to develop their skills and get as much enjoyment out of their hobby as possible. We will continue to concentrate on layouts and models appropriate for the BR steam era through the early years of dieselisation to the beginning of the 1970s, although modern image layouts also appear when appropriate.
Of course no magazine can be complete without its readers and advertisers and Hornby Magazine encourages as much reader interaction as possible, from the usual letters pages to new exhibition reports and features showcasing readers’ models and layouts. Our typical readers are adult males aged 35 to 55 with a high disposable income.
Hornby Magazine is sold through WHSmith stores, major supermarkets and independent newsagents in the UK as well as through leading bookstores and outlets in other countries. It benefits from a large subscriber base and from direct sales through Key Publishing’s mail order operation, as well as increased copy sales through the various events and shows it attends.
• A4, glossy, prefect bound
• Monthly frequency
• Established in 2007
• Cover price £4.40
• ABC 28,190 (Jan – Dec 2016)
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Hornby Magazine can write and design an advertising feature based on your business, products and services from information supplied by you.
Hornby Magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Hornby Magazine at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Hornby Magazine are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Hornby Magazine can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.